Inside Digital Advertising: Platforms, Power, and Material Politics
Language: English
Published by Polity Pr, 2026
- Softcover
- New

Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 21.36
Quantity: 2 available
Add to basketItem description from seller
250 pages. 8.46x5.43x1.18 inches. In Stock.
Seller Inventory # __1509568646
- Title
- Inside Digital Advertising: Platforms, Power, and Material Politics
- Author
- MacKenzie, Donald/ Caliskan, Koray
- Publisher
- Polity Pr
- Publication year
- 2026
- Condition
- Brand New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1509568646
- ISBN 13
- 9781509568642
- Item weight
- 0.32 kilograms
Dozens of times daily, access to your screen is auctioned to advertisers, sometimes by your own phone or laptop without your knowledge. In the background are huge, electricity-hungry, carbon-emitting systems that conduct roughly two trillion near-instantaneous, automated auctions every day.
This book takes you into the heart of this mysterious world. It describes how Google built its astonishing global system of warehouse-scale computing and turned that system into an unprecedented, multibillion-dollar, money-earning machine, and how Facebook – almost by accident – also became an advertising leviathan. It examines the tensions between those giants and the smaller firms that populate digital advertising’s open marketplace. Those tensions, as well as conflicts over user privacy, give rise to a new kind of politics that plays out in material systems in the form of crucial clashes between different ways of designing those systems. Building on work in the emerging interdisciplinary field of market studies, MacKenzie and Caliskan examine digital advertising’s material politics, its giant megamachines, and the foundations of platform power.
Inside Digital Advertising lays bare the processes that underpin today’s global advertising industry. It will be a key book for students and academics in the social sciences, humanities, and business studies, and it will appeal to anyone interested in the forces that are shaping our everyday digital world.
"Synopsis" may belong to another edition of this title.
About the Author
Donald MacKenzie is a Professor of Sociology at the University of Edinburgh.
Koray Caliskan is a Professor of Economic Sociology and Design at the New School, New York City.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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Exstowe, Exton
Exeter, United Kingdom EX3 0PP
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