Differing Outlook of Contemporary Advertising

Language: English

Published by Peter Lang AG, CH, 2019

3631803710 / 9783631803714

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Advertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary for the corporations to take the essential precautions. Against the current conjunctures and fluctuations in technology, economy and politics, advertising is one of the key concepts that the corporations focus on. In this sense, the book gathers 12 different chapters related to advertising. The chapters contain valuable and up-to-date information on advertising. This study will not only broaden the reader's horizon but also fulfil the increasing need in the field of contemporary advertising.

Seller Inventory # LU-9783631803714

Title
Differing Outlook of Contemporary Advertising
Author
Ömer Aydinlioglu
Publisher
Peter Lang AG, CH
Publication year
2019
Condition
New
Binding
Paperback
Language
English
ISBN 10
3631803710
ISBN 13
9783631803714
Item weight
387 grams

Rarewaves.com USA

London, London, United Kingdom

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