Differing Outlook of Contemporary Advertising
Language: English
Published by Peter Lang, Peter Lang Nov 2019, 2019
- Softcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
AbeBooks seller since January 23, 2017
Condition: New
£ 59.83
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Add to basketItem description from seller
This item is printed on demand - Print on Demand Titel. Neuware -Advertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary for the corporations to take the essential precautions. Against the current conjunctures and fluctuations in technology, economy and politics, advertising is one of the key concepts that the corporations focus on. In this sense, the book gathers 12 different chapters related to advertising. The chapters contain valuable and up-to-date information on advertising. This study will not only broaden the reader¿s horizon but also fulfil the increasing need in the field of contemporary advertising. 296 pp. Englisch.
Seller Inventory # 9783631803714
- Title
- Differing Outlook of Contemporary Advertising
- Author
- Ömer Aydinlioglu
- Publisher
- Peter Lang, Peter Lang Nov 2019
- Publication year
- 2019
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3631803710
- ISBN 13
- 9783631803714
- Item weight
- 386 grams
- Dimensions
- 210x148x17 mm
Advertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary for the corporations to take the essential precautions. Against the current conjunctures and fluctuations in technology, economy and politics, advertising is one of the key concepts that the corporations focus on. In this sense, the book gathers 12 different chapters related to advertising. The chapters contain valuable and up-to-date information on advertising. This study will not only broaden the reader’s horizon but also fulfil the increasing need in the field of contemporary advertising.
"Synopsis" may belong to another edition of this title.
About the Author
Ömer Aydınlıoğlu worked as Research Assistant at the Faculty of Communication in Sivas Cumhuriyet University between 2013 and 2018 and received a PhD degree in Public Relations and Publicity at Marmara University in 2018. He became Assistant Professor at the Faculty of Communication in Sivas Cumhuriyet University in 2019. His research fields include public relations, advertising, branding and social responsibility.
"About the title" may belong to another edition of this title.
buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
Shipping rates from Germany to U.S.A.
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