The new edition of the benchmark work originally published by the Dieter and Ingeborg Rams Foundation and Jo Klatt. Few product designs have the staying power of creations by Dieter Rams. Almost everything produced by one of the most influential designers of the twentieth century is today considered a classic. This new and revised edition of Less but Better shows once again why Dieter Rams’s approach to design will be relevant for the foreseeable future Ideas of what can and must be achieved by good design are in a constant state of flux as a result of cultural and technological developments. Dieter Rams, however, came up with ten principles that advocate for a purist, almost imperceptible design. These principles are still considered timeless fundaments of design theory and practice today: Good design is innovative. Good design makes a product useful. Good design is aesthetic. Good design helps a product to be understood. Good design is unobtrusive. Good design is honest. Good design is durable. Good design is consistent to the last detail. Good design is environmentally friendly. Good design is as little design as possible. Less but Better does not set out to be a complete documentation of Dieter Rams’s body of work, nor does it claim to tell the full story of the company Braun. Rather, the book explores the ideas, criteria, and methods behind Rams’s creations and reveals how a shifting culture of product manufacturing gave rise to universal design benchmarks. From his reflections on design ethics and values we can distill a clear paradigm for future design because one principle has remained firm over the years: less is simply better.

About the Author

gestalten continues to actively reimagine the way in which we approach publishing. With our extensive range of titles, we not only seek to enhance and to enrich our reader's lives, but to continually engage with the surrounding creative landscape.

Our origin story began with a focus on the aesthetic, particularly that of graphic design and, over the last two decades, the scope of both our content and our expertise has widened. Today, using a myriad of observations of culture, people, art, and other intimate inspirational informants, we document and anticipate vital movements in architecture, visual culture, design & fashion, escapism, food & beverages, travel, and contemporary art. In 2014, Little Gestalten joined the literary ranks and ensured that there was a place for readers of all ages within the world of gestalten.

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Dieter Rams, born in Wiesbaden in 1932, initially studied architecture. He is widely considered one of the most significant industrial designers of the twentieth century. In the more than 40 years that he spent working at the electrical appliance manufacturer Braun, Rams turned out a wealth of pioneering creations that continue to influence designers around the world today.

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Jo Klatt is an acknowledged connoisseur and collector of Braun products. For many years he worked at the magazine Design+Design and was the publisher of numerous works, including the first edition of Less but better.

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