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Dictionary of Business

Published by Profile Books
ISBN 10: 1861971788 / ISBN 13: 9781861971784
New / Buch / Quantity Available: 2
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Title: Dictionary of Business

Publisher: Profile Books

Binding: Buch

Book Condition: Neu

Description:

Neuware - Not only outlining simple definitions but also, in the way of an encyclopaedia, providing analysis of concepts and business activities, this is a core reference book for anyone who wants to do well in business. Englisch. Bookseller Inventory # 9781861971784

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Synopsis: Not only outlining simple definitions but also, in the way of an encyclopaedia, providing analysis of concepts and business activities, this is a core reference book for anyone who wants to do well in business. It looks at all the key areas: economics, finance and accounting; marketing communications and consumer analysis; business strategy; production and operations management; organisational behaviour; human resource management and industrial relations. It includes entries on a large number of business thinkers and business institutions. And a comprehensive system of cross-referencing makes it easy to navigate your way around.

About the Author: Mark Uncles is Professor of Marketing at the University of New South Wales in Sydney and co-editor of the Australasian Marketing Journal

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