The Deviant's Advantage: How Fringe Ideas Create Mass Markets
Wacker, Watts,Mathews, Ryan
ISBN 10: 0609609580 ISBN 13: 9780609609583
Published by Crown Business, 2002
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About this Item
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Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_463586632
Synopsis:
Two modern-day futurists explore the ways in which innovative ideas from the fringe of business promote mainstream profitability, demonstrating how hot new ideas move from that fringe through such states as The Edge, Realm of the Cool, The Next Big Thing, The Mainstream, and beyond. 30,000 first printing.
About the Author:
RYAN MATHEWS is a futurist and principal of FirstMatter, a trend-watching consulting firm. Hailed as one of the few true philosophers in modern business, Mathews has been profiled in publications from Fast Company to Wired. He is a coauthor of the bestselling The Myth of Excellence and lives in Detroit, Michigan.
WATTS WACKER, also a futurist and principal of FirstMatter, has been profiled in such publications as Fast Company and Forbes and was called “one of the 50 smartest people in the business world” by the Financial Times. He is a coauthor of The 500-Year Delta and The Visionary’s Handbook. He lives in Westport, Connecticut.
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Bibliographic Details
Title: The Deviant's Advantage: How Fringe Ideas ...
Publisher: Crown Business
Publication Date: 2002
Binding: hardcover
Condition: Very Good
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THE DEVIANT'S ADVANTAGE. HOW FRINGE IDEAS CREATE MASS MARKETS.
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The Deviant's Advantage : How Fringe Ideas Create Mass Markets
Published by
Crown Publishing Group, The, 2002
ISBN 10: 0609609580
ISBN 13: 9780609609583
Used
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The Deviant's Advantage: How Fringe Ideas Create Mass Markets
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Crown Business (edition First Edition), 2002
ISBN 10: 0609609580
ISBN 13: 9780609609583
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