A Development Strategy for Hybrid Products
Language: English
Published by Springer, Springer Nov 2021, 2021
- Hardcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
AbeBooks seller since January 23, 2017
Condition: New
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Add to basketItem description from seller
This item is printed on demand - Print on Demand Titel. Neuware -This is the first book that deals with technological innovation in Japanese animation industry from a management perspective. In reviewing prior research and explaining the history of the technology, the author raises the difficulty of dealing with new technologies. In particular, the focus is on systems that combine analog technology (drawing by hand) and digital technology (3D computer graphics or 3DCG) to create a product. This combined technology is referred to as 'hybrid technology' in this book, and the development and management of 'hybrid products' using this technology are studied.The study was conducted in two stages. The first stage was to determine the engineers¿ (animators¿) perception of hybrid technology. The results showed that in terms of potential, the hybrid technology of hand-drawn animation combined with 3DCG was rated more highly by engineers than hand-drawn alone. However, in terms of the assessment at that time, hybrid technology was rated higher than 3DCG alone but lower than hand-drawn. Therefore, it was assumed that hybrid technology, while useful, would pose challenges with respect to systematic implementation. The second stage was the development management of hybrid products. The results showed that the 'adaptive engineer,' who openly accepts other new technologies in the early stages of their emergence contributed to the integration of new and existing technologies.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 180 pp. Englisch.…
Seller Inventory # 9789811643521
- Title
- A Development Strategy for Hybrid Products
- Author
- Takeyasu Ichikohji
- Publisher
- Springer, Springer Nov 2021
- Publication year
- 2021
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 9811643520
- ISBN 13
- 9789811643521
- Item weight
- 442 grams
- Dimensions
- 241x160x16 mm
This is the first book that deals with technological innovation in Japanese animation industry from a management perspective. In reviewing prior research and explaining the history of the technology, the author raises the difficulty of dealing with new technologies. In particular, the focus is on systems that combine analog technology (drawing by hand) and digital technology (3D computer graphics or 3DCG) to create a product. This combined technology is referred to as "hybrid technology" in this book, and the development and management of "hybrid products" using this technology are studied.
The study was conducted in two stages. The first stage was to determine the engineers’ (animators’) perception of hybrid technology. The results showed that in terms of potential, the hybrid technology of hand-drawn animation combined with 3DCG was rated more highly by engineers than hand-drawn alone. However, in terms of the assessment at that time, hybrid technology was rated higher than 3DCG alone but lower than hand-drawn. Therefore, it was assumed that hybrid technology, while useful, would pose challenges with respect to systematic implementation. The second stage was the development management of hybrid products. The results showed that the "adaptive engineer," who openly accepts other new technologies in the early stages of their emergence contributed to the integration of new and existing technologies.
"Synopsis" may belong to another edition of this title.
About the Author
Takeyasu Ichikohji is Associate Professor of Faculty of Economics at Tohoku University. Before joining Tohoku University, Ichikohji worked at Toyo University as Assistant Professor, Junior Associate Professor, and Associate Professor. Ichikohji received a B.A. (2007), M.A. (2009), and Ph.D. (2015) in Economics from the University of Tokyo. His current research focuses on innovation management, strategic management, and consumer.
"About the title" may belong to another edition of this title.
buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
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