Development of a Framework to Manage Brand Crises : A Practice-Oriented Guideline for Managers to Understand the Mechanisms of Brand Crises and Adequate Response Strategies

Julia Winter

ISBN 10: 3330508728 ISBN 13: 9783330508729
Published by AV Akademikerverlag, 2016
Language: English
Condition: New Soft cover

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New - Soft cover

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