Development and Current Characteristics of Social Media in China

Language: English

Published by GRIN Verlag, 2012

3656301069 / 9783656301066

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The People's Republic of China is a country of many superlatives. It is not only the most populous state and fastest growing economy, but also home to the largest Internet community in the world. Today, China's population consists of more than 457 million Internet users who work with the World Wide Web in lots of different ways. As in many other countries, "Social Media" has become a crucial aspect of China's everyday Internet and business life. Still, this use of "Social Media" cannot be taken for granted considering the strong governmental control over citizens' personal lives a couple of decades ago, and in some aspects its characteristics and terms of use differ from the rest of the world.In this essay, I first want to present the development of China's (digital) communication in order to provide a better understanding of former and current aspects of media in general. Then, I will have a closer look at the characteristics of "Social Media" in China. This chapter will include a rough definition of the term "Social Media" to avoid misinterpretation. Finally, I will deal with economic aspects by explaining so-called "Social Business" in China. Sprache: Englisch Gewicht in Gramm: 40.…

Title
Development and Current Characteristics of Social Media in China
Author
Sebastian Baumann
Publisher
GRIN Verlag
Publication year
2012
Condition
Neu
Binding
Softcover/Taschenbuch
Language
English
ISBN 10
3656301069
ISBN 13
9783656301066
Item weight
40 grams

Home-set

Mannheim, Germany

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AbeBooks seller since April 13, 2026

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