Development of Chinese Medical Tourism: Theory and Practice of Innovation(Chinese Edition)

GENG SONG TAO ZHU

ISBN 10: 7310048504 ISBN 13: 9787310048502

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Paperback. Pub Date: 2015-08-01 Pages: 286 Language: Chinese Publisher: Nankai University Press. China Medical Tourism Development: Theory and Practice of Innovation. clutching the cross-industry convergence idea. as is currently expanding its medical tourism new growth and development of new medical tourism products important guiding ideas. In the industrial model development cycle. clearly rationalize the relationship between the medical tourism industry. tourism industry. the definition of.

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Title: Development of Chinese Medical Tourism: Theory and Practice of Innovation(Chinese Edition)
ISBN 10: 7310048504
ISBN 13: 9787310048502
Binding: paperback
Condition: New

About this title

Synopsis

《中国医疗旅游发展研究：理论创新与实践探索》紧抓跨产业融合的思路，将其作为目前拓展医疗旅游的新增长点和开发新型医疗旅游产品的重要指导思路。在循环发展的产业模式下，清晰地理顺了目前医疗旅游行业、旅游行业、医疗行业的概念界定，行业发展过程中的影响因素及三者之间的关系，运用深层次的理论研究阐明医疗旅游的影响效应和发展环境等机制，较大程度上完善了医疗旅游产业发展的理论体系。而且，《中国医疗旅游发展研究：理论创新与实践探索》详细列举了目前知名的医疗旅游目的地发展优势，创新地梳理出目前四种医疗旅游产品的模式，并对比分析出我国目前的重要医疗旅游地区及医疗旅游产业园的发展模式及发展机遇，探讨符合我国特色的医疗旅游发展路径，丰富了医疗旅游产业的实践案例库。第一章导言第一节研究背景与研究意义第二节研究方法与技术路线第三节研究的主要内容第二章医疗旅游产业的理论基础及研究述评第一节医疗行业的定义及介绍第二节旅游业的基本概念第三节医疗旅游业的定义及类型第四节医疗旅游产业的研究述评第三章医疗旅游产业发展的环境与动力因素分析第一节医疗旅游产业发展的外部环境分析第二节医疗旅游产业发展的内部环境分析第三节医疗旅游产业发展的动力因素分析第四章医疗旅游产业的效应分析第一节社会网络分析介绍第二节经济效应第三节社会效应第四节环境效应第五章国际医疗旅游产业的发展现状第一节国际医疗旅游业的发展概况第二节国际医疗旅游目的地发展现状第三节我国医疗旅游产业发展现状第六章我国主要医疗旅游目的地分析第一节台湾地区的医疗旅游发展现状第二节上海的医疗旅游发展现状第三节北京的医疗旅游发展现状第四节三亚的医疗旅游发展现状第五节其他地区医疗旅游产业园发展现状第七章医疗旅游产业的产品设计研究第一节医疗旅游产品开发的理论基础第二节医疗旅游产品开发条件的分析第三节医疗旅游的产业战略规划第四节医疗旅游产品开发的策略第八章医疗旅游产业的发展对策第一节政府支持第二节经济保障第三节市场营销第四节设施保障第五节人才培养第九章结论与展望第一节研究结论第二节研究展望参考文献

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