Developing the Public Relations Campaign : A Team-Based Approach
Sullivan, Ruth, Bobbitt, Randy
Language: English
Published by Pearson Education, Limited, 2008
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
£ 5.45
Quantity: 2 available
Add to basketItem description from seller
Seller Inventory # 4834693-6
- Title
- Developing the Public Relations Campaign : A Team-Based Approach
- Author
- Sullivan, Ruth, Bobbitt, Randy
- Publisher
- Pearson Education, Limited
- Publication year
- 2008
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0205569900
- ISBN 13
- 9780205569908
- Edition
- 2 Edition.
- Item weight
- 0.851 pounds
- Dimensions
- N/A
Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning. Developing the Public Relations Campaign introduces a three-step process–the PIE chart–that accurately describes the campaign development process used in the real world. A practical approach, with exercises and case studies in every chapter, guides readers through the development of their own public relations campaigns.
"Synopsis" may belong to another edition of this title.
From the Back Cover
Developing the Public Relations Campaign: A Team-Based Approach, 2/E
Randy Bobbitt, University of WestFlorida
Ruth Sullivan, MarshallUniversity
Developing the Public Relations Campaign takes you step-by-step through the process of developing a successful public relations campaign. This text is designed for courses that use a team project approach rather than a traditional lecture/note-taking model.
This text introduces a three-step process of planning, implementation, and evaluation that accurately describes the campaign development process used in the real world. Practical exercises and case studies in every chapter guide you through the development of your own public relations campaigns.
Features of the New Edition:
- Emphasizes the team project approach ― compatible with the competitive agency model as well as other forms of team projects ― to further your skills in group work and reflect the reality of the practice.
- Uses a practical, service-learning approach to bring the real worldinto the classroom and give you real, applicable experience.
- Addresses interactive media in a new chapter, ensuring you become familiar with the most current methods for conducting public relations campaigns, including the Internet, podcasting, and social media.
- Includes a sample campaign, “Tracking the Case: College Students and Credit Card Debt” to clearly illustrate concepts discussed throughout the text.
- Offers at least one case study per chapter, including salient issues such as Hurricane Katrina, the 2006 Duke Lacrosse case, the movie “We Are Marshall,” and the 2007 tragedy at Virginia Tech.
"About the title" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 3 to 5 business days |
|---|---|---|
| First item | £ 0.00 | £ 9.62 |
Payment methods
Store description
Seller's business information
Better World Books Marketplace, Inc.
55740 Currant Road
Mishawaka, IN U.S.A. 46545
Terms of sale
Better World Books (BWB) values your satisfaction and offers you returns within thirty (30) days after the estimated delivery date on most items. All returned items must be in the original condition; used items should include the SKU sticker located on the spine or back of the product.
If you have an incomplete, incorrect, or damaged shipment, please contact our Customer Care team via Abebooks contact seller options before proceeding with the return.Please keep in mind that because we deal mostly in used books, any extra components, such as CDs, DVDs, figurines, or access codes are not included.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Better World Books, Mishawaka, Indiana, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Please allow 1-2 business days for order fulfillment.