Developing Narrative Advertising and Marketing Discourse in the AI Era
Language: English
Published by IGI GLOBAL SCIENTIFIC PUBLISHING, 2026
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 326.25
Quantity: 2 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Artificial Intelligence (AI) has redefined modern marketing and narrative storytelling, transforming how brands engage customers, gather insights, and reach target audiences. By leveraging advanced technologies such as machine learning and data analytics, organizations can enhance decision-making and deliver personalized and impactful marketing communications. These innovations empower businesses to navigate an ever-evolving digital landscape and achieve sustained success in a rapidly changing world. Developing Narrative Advertising and Marketing Discourse in the AI Era addresses emerging trends brought about by AI, highlighting the transformative role AI plays in narrative advertising and marketing discourse. By integrating theoretical insights with practical AI-driven approaches, this book offers comprehensive analyses and innovative models for contemporary and future scenarios. Covering topics such as digital narratives, brand loyalty, and consumer behavior, this book is an excellent resource for graduate and doctoral students, researchers, marketing practitioners, educational professionals, and more.…
Seller Inventory # 9798337356662
- Title
- Developing Narrative Advertising and Marketing Discourse in the AI Era
- Author
- Recep Y¿lmaz
- Publisher
- IGI GLOBAL SCIENTIFIC PUBLISHING
- Publication year
- 2026
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 13
- 9798337356662
- Item weight
- 1,017 grams
- Dimensions
- 260x183x28 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
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