Developing Your Marketing Mindset: Real-World Lessons from Hospitality (Marketing Mindset Series)
Language: English
Published by Hospitality Strategies Press, 2025
- Softcover
- Used
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AbeBooks seller since November 30, 2010
Condition: Used - Very good
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- Title
- Developing Your Marketing Mindset: Real-World Lessons from Hospitality (Marketing Mindset Series)
- Author
- Lanz, Leora Halpern
- Publisher
- Hospitality Strategies Press
- Publication year
- 2025
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 13
- 9798890793409
- Series
- Book 1 of 2: Marketing Mindset Series
International Bestseller
#10 in the US
Top 40 in the UK
You should have a marketing mindset. Everyone should.
Developing Your Marketing Mindset: Real-World Lessons from Hospitality invites readers to see marketing not as pushing products, but as creating meaningful connections.
Written by award-winning hospitality marketing strategist and Boston University professor Leora Halpern Lanz, this book draws on decades of industry and classroom experience to share real-world lessons for anyone—leaders, entrepreneurs, employees, students—who wants to think more strategically and act more purposefully, whether or not “marketing” is in their title.
Through compelling examples and mini case studies, Leora shows how the principles of hospitality—anticipating needs, personalizing experiences, and building community—can elevate brands, inspire teams, and deepen loyalty. Readers gain tools to communicate with empathy, embed wellness, sustainability, and community into their work, and turn business goals into lasting human connection.
A free bonus chapter, Marketing with Meaning, available at leoralanz.com (beginning September 15, 2025), demonstrates how conscious marketing drives profit and trust in any industry. This is marketing with intention—and with hospitality at its heart.
Perfect for communicators, marketers, hospitality professionals, and service-driven leaders—anyone who believes there’s more to marketing than just metrics. Everyone should have a marketing mindset.
This future classic belongs on the same shelf as Setting the Table and Unreasonable Hospitality.
Awarded New England Book Festival WINNER, Business Book 2025
Awarded International Impact Book Award, February 2026
"Synopsis" may belong to another edition of this title.
More Than Words
Waltham, MA, U.S.A.
AbeBooks seller since November 30, 2010
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More Than Words (MTW) is a social enterprise that empowers youth who are in the foster care system, court involved, homeless, or out of school to take charge of their lives by taking charge of a business. By working as a team to manage their own retail and online used book business, café, and community space, youth develop the employment skills, leadership, and self-confidence they need to successfully transition to adulthood.
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