Developing the Business Case for a New Mobile Service : An Exercise in Business Model Designing

Language: English

Published by VDM Verlag Dr. Müller, VDM Verlag Dr. Müller E.K., 2008

3639048156 / 9783639048155

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Are business models born over night Not in the case study presented here, in which the reader gets an inside glimpse of the development of a new disruptive mobile service. Peter Arvai describes business model designing as a learning process that requires four elements: management involvement, candor, discussion facilitation and, last but not least, a clearly defined purpose.This work also reviews the academic thought on innovations and business models as described by Chesbrough, Christensen, Osterwalder and Pigneur. The author suggests a process oriented perspective that takes into account the collaborative learning progression that occurs when innovators have to decide on a business model.

Seller Inventory # 9783639048155

Title
Developing the Business Case for a New Mobile Service : An Exercise in Business Model Designing
Author
Peter Arvai
Publisher
VDM Verlag Dr. Müller, VDM Verlag Dr. Müller E.K.
Publication year
2008
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3639048156
ISBN 13
9783639048155
Item weight
96 grams
Dimensions
220x150x3 mm

AHA-BUCH GmbH

Einbeck, Germany

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