Develop Your PR Skills (Paperback)
Language: English
Published by Kogan Page Ltd, London, 2010
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 22.12
Quantity: 1 available
Add to basketItem description from seller
Paperback. Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials. Develop Your PR Skills covers strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …
Seller Inventory # 9780749459703
- Title
- Develop Your PR Skills (Paperback)
- Author
- Lucy Laville
- Publisher
- Kogan Page Ltd, London
- Publication year
- 2010
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0749459700
- ISBN 13
- 9780749459703
"Synopsis" may belong to another edition of this title.
About the Author
<b>Lucy Laville</b> currently teaches PR and relations and marketing at Leeds Business School. Coming from a professional background, Lucy has worked in various senior PR positions across a variety of sectors.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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