Detonating communities: The new 4 C rule of the Mobile Internet Era (2nd edition)(Chinese Edition)

TANG XING TONG ZHU

ISBN 10: 7111578295 / ISBN 13: 9787111578291

About this Item

Language:Chinese.Hardcover. Pub Date: 2017-09-01 Pages: $number Publisher: Machinery Industry Press Community has been recognized as a new commercial form of the Times. the original business logic and methods have been overturned. the new community-based business system and rules need to be built. Almost all of today's businesses are working on it and are groping for it. This book puts forward the new 4 . Seller Inventory # DP020114

Bibliographic Details

Title: Detonating communities: The new 4 C rule of ...

Binding: Hardcover

Condition: New

About this title

Synopsis:

本书结合信息传播途径和载体所发生的变化，创新性地提出了“新4C营销理论”，这条理论研究的是在移动互联网时代如何实现口碑传播。所谓的“新4C营销理论”是指：企业通过选择合适的场景（Context），通过有传播的内容（Content），瞄准特定的社群（Community），随着人与人之间的社会网络连接（Connection）进行快速扩散与传播，起到病毒传播的效果，终确保营销效果。全书一共6章，第1章主要介绍了新媒体环境下营销说发生的变革，第2~5章则讲解了“新4C营销理论”的具体内容，第6章则对移动互联网时代的口碑传播进行了总结和延伸思考。