Destination Brands
Nigel Morgan|Annette Pritchard|Roger Pride
Language: English
Published by Taylor & Francis, 2011
- Softcover
- New
Condition: New
£ 69.60
Quantity: 1 available
Add to basketItem description from seller
Nigel Morgan, Annette Pritchard, Roger PrideThis textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with po.
Seller Inventory # 582349412
- Title
- Destination Brands
- Author
- Nigel Morgan|Annette Pritchard|Roger Pride
- Publisher
- Taylor & Francis
- Publication year
- 2011
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0080969305
- ISBN 13
- 9780080969305
- Edition
- 3rd Edition
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.
It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 13 to 40 business days | 13 to 40 business days |
|---|---|---|
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