Destination Brands

Language: English

Published by Taylor and Francis Ltd, GB, 2011

0080969305 / 9780080969305

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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Seller Inventory # LU-9780080969305

Title
Destination Brands
Author
Nigel Morgan, Annette Pritchard, Roger Pride
Publisher
Taylor and Francis Ltd, GB
Publication year
2011
Condition
New
Binding
Paperback
Language
English
ISBN 10
0080969305
ISBN 13
9780080969305
Edition
3rd Edition
Item weight
730 grams

Rarewaves.com USA

London, London, United Kingdom

5-star seller

AbeBooks seller since June 11, 2025

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