Desire by Design : What Data-Driven Marketers Should Know about Driving Desire for Their Brands

Language: English

Published by Author Solutions Inc Apr 2018, 2018

1532045549 / 9781532045547

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Conventional thinking has brands trying to give customers what they want. But what if wanting is no longer enough A customer may want a great mobile phone, for example, and there are many options. But a huge majority will choose the now iconic iPhone, even waiting long hours in lines to purchase the latest model. This is not simply about wanting. Its about desire. The question for brand marketers is how to make that elusive magic happen. In Desire by Design, Jean-Pierre Lacroix unravels the irrational element of desire and explains how brands, designers, and marketers can tap into the emotional high that elicits such passion for certain brands. Jean-Pierre shapes high-level ideas and insights from neuroscience, cult fanaticism, and behavioral psychology into practical worksheets that explain the how-to in creating desire for a brand. Using design philosophies he has developed through his thirty years of experience, Jean-Pierre offers interesting history, insights from scientific research, and actionable advice to lead brands from a want category to the much-coveted desire space in the marketplace.…

Seller Inventory # 9781532045547

Title
Desire by Design : What Data-Driven Marketers Should Know about Driving Desire for Their Brands
Author
Jean-Pierre Lacroix
Publisher
Author Solutions Inc Apr 2018
Publication year
2018
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1532045549
ISBN 13
9781532045547
Item weight
1,361 grams
Dimensions
280x216x27 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

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