Designing and Managing a Research Project: A Business Studentâ²s Guide
Polonsky, Michael J.; Waller, David S.
Language: English
Published by SAGE Publications, Inc, 2014
- Softcover
- Used
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.Zoom Books East
AbeBooks seller since July 1, 2024
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- Title
- Designing and Managing a Research Project: A Business Studentâ²s Guide
- Author
- Polonsky, Michael J.; Waller, David S.
- Publisher
- SAGE Publications, Inc
- Publication year
- 2014
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1452276560
- ISBN 13
- 9781452276564
- Edition
- 3rd Edition
"Synopsis" may belong to another edition of this title.
About the Author
Michael Jay Polonsky is an Alfred Deakin Professor and Chair in the Department of Marketing in Deakin Business School. He received his PhD from the Australian Catholic University in 1999. Michael has taught at a number of Australian Universities, as well as into their international programs in China, Malaysia and Singapore. He specialises in teaching business marketing, marketing strategy, and environmental marketing. His research focuses on blood donation, environmental, social and ethical issues in marketing and management, and stakeholder theory. He has published over 135 journal articles in over 70 different academic journals, as well as published numerous conference papers and book chapters.
David S. Waller (Ph.D) is a Senior Lecturer in Marketing at the University of Technology Sydney, Australia. David was born and raised in Sydney and, after working in the banking and film industries, taught at a number of universities in Australia, including the University of Newcastle, the University of New South Wales, and Charles Sturt University. David has a Bachelor of Arts from the University of Sydney, a Master of Commerce from the University of New South Wales, and a Ph.D from the University of Newcastle. His research interests include advertising agencies, agency– client relationships, controversial advertising, international advertising, and marketing education. David has published a wide range of journal articles, including the Journal of Advertising, Journal of Advertising Research, European Journal of Marketing, and Journal of Business Ethics, primarily relating to advertising and marketing communication, and is a regular presenter at academic conferences. He has also authored/co-authored a number of university-level textbooks and workbooks which are used in several countries.
"About the title" may belong to another edition of this title.
Zoom Books East
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AbeBooks seller since July 1, 2024
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