Designing Effective Instruction

Kemp, Jerrold E., Morrison, Gary R., Ross, Steven M.

ISBN 10: 0132620804 / ISBN 13: 9780132620802

Published by Merrill Pub Co, 1997

About this Item

Very Good. Seller Inventory # D8S0-3-M-0132620804-6

Bibliographic Details

Title: Designing Effective Instruction

Publisher: Merrill Pub Co

Publication Date: 1997

Binding: Paperback

Condition: Very Good

Edition: 2nd Edition

Book Type: book

About this title

Synopsis:

Our purpose in writing this text was to present an instructional design model and related information that is practical, applicable to a number of situations, and can mature with the instructional designer.The model presented in this book is eclectic in that it borrows ideas from many different disciplines and approaches to instructional design. We believe that there is never one perfect approach to solving an instructional problem. As a result, we have incorporated both behavioral and cognitive approaches into the model so that we can reap the benefits of each.

Synopsis:

Presents a flexible design model that incorporates both behavioral and cognitive approaches, is circular rather than the traditional flowchart, and allows the designer to both modify and add to a list of heuristics that can be applied to a variety of instructional problems. Emphasis is on designing instruction in a business setting, although the ap