Designing Corporate Identity: Graphic Design as a Business Strategy

Pat Matson Knapp

ISBN 10: 1564967972 / ISBN 13: 9781564967978

Published by Rockport Pub, 2001

About this Item

Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Seller Inventory # M01564967972-V

Bibliographic Details

• Title: Designing Corporate Identity: Graphic Design as a Business Strategy
• Publisher: Rockport Pub
• Publication Date: 2001
• Language: English
• ISBN 10: 1564967972
• ISBN 13: 9781564967978
• Binding: Hardcover
• Condition: very good

About this title

Synopsis

Corporate design projects are some of the most lucrative graphic design work available. This book explores the important role graphic design plays as part of a strategy for big business success. It also offers designers business-smart information on how to land, work with, and keep, large corporate clients - no matter what the size of the design firm and illustrates some keys to success in creating corporate ID projects and working with corporate clients. Projects are presented from the ground up: top designers explain their process - from initial client meetings and planning, through logo and brand development, to the electronic realm.

About the Author

Pat Matson Knapp is a writer and editor whose work focuses on design and architecture. She was formerly the editor of Identity, a magazine devoted to corporate identity and environmental graphics.