Designing Corporate Identity: Graphic Design as a Business Strategy
Knapp, Pat Matson, Evans, Judith, Cullen, Cheryl Dangel
ISBN 10: 1564967972 ISBN 13: 9781564967978
Published by Rockport Pub, 2001
Used
Hardcover
From
Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Heritage Bookseller
AbeBooks member since 1996
This specific item is no longer available.
About this Item
Description:
Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # Y10A-05448
Synopsis:
Corporate design projects are some of the most lucrative graphic design work available. This book explores the important role graphic design plays as part of a strategy for big business success. It also offers designers business-smart information on how to land, work with, and keep, large corporate clients - no matter what the size of the design firm and illustrates some keys to success in creating corporate ID projects and working with corporate clients. Projects are presented from the ground up: top designers explain their process - from initial client meetings and planning, through logo and brand development, to the electronic realm.
About the Author: Pat Matson Knapp is a writer and editor whose work focuses on design and architecture. She was formerly the editor of Identity, a magazine devoted to corporate identity and environmental graphics.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Designing Corporate Identity: Graphic Design...
Publisher: Rockport Pub
Publication Date: 2001
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: Dust Jacket Included