Designing Corporate Identity: Graphic Design as a Business Strategy. This item is unavailable.
Language: English
Published by Rockport Pub, 2001
- Hardcover
- Used
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Condition: Used - Very good
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Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
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- Title
- Designing Corporate Identity: Graphic Design as a Business Strategy
- Author
- Knapp, Pat Matson, Evans, Judith, Cullen, Cheryl Dangel
- Publisher
- Rockport Pub
- Publication year
- 2001
- Condition
- Very Good
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1564967972
- ISBN 13
- 9781564967978
Corporate design projects are some of the most lucrative graphic design work available. This book explores the important role graphic design plays as part of a strategy for big business success. It also offers designers business-smart information on how to land, work with, and keep, large corporate clients - no matter what the size of the design firm and illustrates some keys to success in creating corporate ID projects and working with corporate clients. Projects are presented from the ground up: top designers explain their process - from initial client meetings and planning, through logo and brand development, to the electronic realm.
"Synopsis" may belong to another edition of this title.
About the Author
Pat Matson Knapp is a writer and editor whose work focuses on design and architecture. She was formerly the editor of Identity, a magazine devoted to corporate identity and environmental graphics.
"About the title" may belong to another edition of this title.
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