Designing Business

Language: English

Published by Hayden Books January 1996, 1996

1568302827 / 9781568302829

  • Softcover
  • Used
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Seller: Hennessey + Ingalls, Los Angeles, CA, U.S.A.Hennessey + Ingalls

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Softcover

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Item description from seller

Mok provides the design/business communities with a new way of thinking about how design can be a strategic business advantage. It is the definitive guide to presenting a business identity through the use of traditional media vehicles and emerging technologies.-- 'Corporations and two-person start-up companies are vying for the same customer, and corporate size is not a barrier to entry. This is where Clement's book is so vital'. Charles Geschke, Adobe System's president-- Shows how effective communication is one way to out-think, out-plan, and out-perform the competition-- CD-ROM (dual-platform) exhibits interactive prototypes of multimedia brochures, interactive television, and Web sites as developed by Clement Mok Designs Inc., one of the most sought after interactive design agencies in the world Lavishly illustrated with examples from dozens of Fortune 100 companies, this guide reveals how the right design strategy can give businesses a powerful advantage. Clement Mok, whose consulting clients have included Microsoft and Motorola, offers a new paradigm for design success, one using traditional design tools, such as diagrams and graphics, blended with new computer technologies. Very nice clean, tight copy free of any marks.

Seller Inventory # 325118

Title
Designing Business
Author
Clement Mok, Hayden Dev,
Publisher
Hayden Books January 1996
Publication year
1996
Condition
Used - Like New
Binding
Trade Paperback
Language
English
ISBN 10
1568302827
ISBN 13
9781568302829
Seller catalogs
Graphic Design - Reference

Hennessey + Ingalls

Los Angeles, CA, U.S.A.

4-star seller

AbeBooks seller since April 8, 2013

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Since its founding in 1963, Hennessey + Ingalls has grown to fill a unique niche in American retailing. Our store is the largest art and architecture bookstore in the western United States, and it is probably the largest retail operation in the country dealing just with books on the visual arts.

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