Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers
Language: English
Published by Wiley, 2013
- Hardcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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Add to basketItem description from seller
As an in-depth explanation of one organisation s brand strategy, this guide is both fascinating and full of useful insights.
Seller Inventory # CIN1118457471G
- Title
- Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers
- Author
- Carlos Martinez Onaindia
- Publisher
- Wiley
- Publication year
- 2013
- Condition
- Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1118457471
- ISBN 13
- 9781118457474
“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” ― The CA magazine (UK)
Get tactical insight from the top business-to-business branding experts―and gain a global presence
This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience.
This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services.
- Features essential up-to-date strategies for keeping your brand fresh and enduring
- Addresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more
- Considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands
- Incorporates best practices for emerging markets
With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without.
"Synopsis" may belong to another edition of this title.
About the Author
CARLOS MARTINEZ ONAINDIA is Senior Manager, Global Brand, and BRIAN RESNICK is Associate Director, Global Brand, both at Deloitte Touche Tohmatsu Limited. They provide strategic and creative counsel around brand identity, which is active in more than 150 countries.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
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