Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers
Language: English
Published by Wiley, 2013
- Softcover
- Used
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AbeBooks seller since March 16, 2007
Condition: Used - Very good
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The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # GOR005835110
- Title
- Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers
- Author
- Martinez Onaindia, Carlos
- Publisher
- Wiley
- Publication year
- 2013
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1118457471
- ISBN 13
- 9781118457474
- Item weight
- 821 grams
“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” ― The CA magazine (UK)
Get tactical insight from the top business-to-business branding experts―and gain a global presence
This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience.
This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services.
- Features essential up-to-date strategies for keeping your brand fresh and enduring
- Addresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more
- Considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands
- Incorporates best practices for emerging markets
With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without.
"Synopsis" may belong to another edition of this title.
About the Author
CARLOS MARTINEZ ONAINDIA is Senior Manager, Global Brand, and BRIAN RESNICK is Associate Director, Global Brand, both at Deloitte Touche Tohmatsu Limited. They provide strategic and creative counsel around brand identity, which is active in more than 150 countries.
"About the title" may belong to another edition of this title.
WorldofBooks
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