Designing Apparel for Consumers
Sold by Majestic Books, Hounslow, United Kingdom
AbeBooks Seller since 19 January 2007
New - Hardcover
Condition: New
Ships from United Kingdom to U.S.A.
Quantity: 3 available
Add to basketSold by Majestic Books, Hounslow, United Kingdom
AbeBooks Seller since 19 January 2007
Condition: New
Quantity: 3 available
Add to basketKey Features: reviews developments affecting clothing design for different groups of consumers; identifies various aspects of body shape, size, volume and the psychological aspects of designing apparel; outlines the challenges in understanding sizing and shape requirements and choices of particular customer groups.
Contents: Part 1 Identifying shape, size, body volume and psychological aspects of designing apparel: Body shape and its influence on apparel size and consumer choices; Creation of ready-made clothing: The development and future of sizing systems; National sizing surveys: Techniques, data analysis and apparel product development; Body shape and weight distribution: The Body Volume Index (BVI) versus the Body Mass Index (BMI); Psychological and sociological factors influencing consumers choice of apparel. Part 2 Understanding sizing and shapes requirements and choices of particular customer groups: Infants and children: understanding sizing, body shapes and apparel requirements for infants and children; Older consumers: Understanding sizing, body shapes and requirements of apparel for this niche; Overweight and obese consumers: Shape and sizing to design apparel that fits this specific market; Asian and Caucasian: Designing apparel for these two different ethnic groups; Males: Understanding sizing requirements for male apparel; Male and female consumers: segmenting consumers in the apparel market by body shape and other factors; Pregnant women: Understanding pregnant women s shape, sizing and apparel style preferences; Plus size Black and Latino women: The implications of body shape and size for apparel design; Intimate apparel: Designing intimate apparel to fit different body shapes; Headwear: Designing headwear to fit the size and shape of Western and Asian populations.
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