Designer's Guide to Product Vision, The: Learn to build your strategic influence to shape the future
Language: English
Published by New Riders, 2020
- Softcover
- Used
Seller: Goodwill Southern California, Los Angeles, CA, U.S.A.Goodwill Southern California
AbeBooks seller since December 20, 2017
Condition: Used - Fair
£ 5.46
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Add to basketSeller Inventory # 4CJS37002OLV
- Title
- Designer's Guide to Product Vision, The: Learn to build your strategic influence to shape the future
- Author
- Fish, Laura; Kiekbusch, Scott
- Publisher
- New Riders
- Publication year
- 2020
- Condition
- acceptable
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0136654320
- ISBN 13
- 9780136654322
"This book is fantastic. This is a must-read for designers who want to fulfill their potential―treated equally to their peers in technology and business―and ultimately secure a seat at the table with business managers and developers. If you're a designer who thinks getting ahead means you have to go back to school for an MBA, read this book first. Pulling from agile methods in design, Fish and Kiekbusch provide a concrete step-by-step product vision process. The book proves while correcting lack of business acumen is important, vision is the designer's way forward. It's essentially a playbook that sets the stage towards successful product validation―outlining a workflow for any designer who wishes to 'level up' from being a tactical designer to a strategic designer. I highly recommend this book for anyone interested in design leadership."
―Heather Shaw, Professor, Department Chair of Design, Lesley Art + Design
Today, design is a critical business competency, and designers need to play a leadership role. This guide helps you transform yourself into a strategic designer and take your seat at the table where key decisions are made. You'll master a breakthrough process for creating innovative product and service visions and translating them into high-value market offerings.
Defining an effective product vision requires deep discipline and multiple skills. Drawing on their pioneering experience, Laura Fish and Scott Kiekbusch guide you through every step, helping you organize strategy, plan for innovation, and tell a clear story of your customer's future experience.
Once you've defined a strategy-led product vision, make it real. The authors' agile "Visioneering" techniques help you navigate fast-changing product journeys―iteratively and continuously improving experiences while staying aligned with your mission and purpose. With these tools and insights, you can lead business-critical projects today, shape your company's future, and achieve more than you ever thought possible.
Learn How To:
- Move from tactical to strategic designer, and gain a more influential leadership role
- Create strategy-led product visions the organization can rally around and deliver
- Lead the unification of design, engineering, and business to mindfully craft outstanding user experiences
- Go beyond obsolete roadmaps to implement product visions in a world that won't stop changing
- Influence and improve the long-term direction of your business to effect real-world positive change
"Synopsis" may belong to another edition of this title.
About the Author
Scott Kiekbusch is a digital product strategist and designer with nearly 20 years of industry experience. Scott has built & led digital product design teams, participated in the design and delivery of websites & applications enjoyed by millions of users, and helped mature the product design practices of several organizations. In his free time he enjoys playing & listening to music, traveling, photography, and periodically posting hot takes on Twitter @adjustafresh. He currently resides with his family in the Indianapolis, IN area.
"About the title" may belong to another edition of this title.
Goodwill Southern California
Los Angeles, CA, U.S.A.
AbeBooks seller since December 20, 2017
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