The Designer's Guide to Marketing and Pricing: How to Win Clients and What to Charge Them
Language: English
Published by How Books, 2008
- Softcover
- Used
Seller: The Book House, Inc. - St. Louis, St. Louis, MO, U.S.A.The Book House, Inc. - St. Louis
AbeBooks seller since February 6, 1998
Condition: Used - Very good
£ 14.04
Quantity: 1 available
Add to basketItem description from seller
Very good trade paperback.
Seller Inventory # 220919-RD25
- Title
- The Designer's Guide to Marketing and Pricing: How to Win Clients and What to Charge Them
- Author
- Benun, Ilise; Top, Peleg
- Publisher
- How Books
- Publication year
- 2008
- Condition
- Very Good
- Binding
- Trade Paperback
- Language
- English
- ISBN 10
- 1600610080
- ISBN 13
- 9781600610080
- Seller catalogs
- Business, Economics & Finance
The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.
This book shows you how to:
- learn which marketing tools are most effective and how to use them
- create a smart marketing plan that reflects your financial goals
- plan small actionable steps to take in reaching those financial goals
- determine who your ideal clients are and establish contact with them
- turn that initial contact into a profitable relationship for both of you
- talk to clients about money and the design process - without fear
- figure out a fair hourly rate and give an accurate estimate for a project
You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.
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About the Author
"About the title" may belong to another edition of this title.
The Book House, Inc. - St. Louis
St. Louis, MO, U.S.A.
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