Design Thinking (Hardcover)

Language: English

Published by Atlantic, 2026

8126944692 / 9788126944699

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Hardcover. What do some of the world's leading brands within design, technology and business industries have in common? They adapt and use the design thinking approach to address the challenges and steer the innovation process. While Silicon Valley experts have always been emulated for their unique thinking, the dynamic variables of Indian industry such as its competitive economy, evolving demographics, tastes and preferences prove that prescribed design thinking models may not effectively meet the solutions in unique real-world settings. Design Thinking: Beyond the Sticky Notes showcases how design practitioners in India such as BYJU'S, Microsoft, Zoom, Rovio Entertainment, Google and Palantir Technologies have been breaking traditional notions of design practice in the domains of consumer technology and education. The book offers a glimpse at how these practitioners have been reinventing themselves with changing times and how design thinking tools and frameworks have evolved within their practice. Design thinking is not limited to a position, profession or specialization. It welcomes everyone. It is an exciting book to read, digest and apply. Krishna Amin-Patel Former Dean at National Institute of Design, PG Campus Explores design thinking beyond theory, showing how firms like BYJU'S and Google adapt it to India's dynamic market, reshaping innovation in tech and education. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9788126944699

Title
Design Thinking (Hardcover)
Author
Devyani M. Lal
Publisher
Atlantic
Publication year
2026
Condition
new
Binding
Hardcover
Language
English
ISBN 10
8126944692
ISBN 13
9788126944699

Grand Eagle Retail

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