Design for Privacy: Keeping Personal Information Private

Are your designs protecting—or exposing—your users? In Design for Privacy, you’ll uncover how shifting technologies threaten personal data and what that means for your work. This book offers practical guidelines and proven strategies to create experiences that respect and protect people’s privacy, while helping you foster a culture of “privacy by design” in your organization and practice.

Who Should Read This Book

All designers—UX, interface, or product—are waking up to the importance of privacy. But if you’re a strategist, a developer, a producer, or a product manager, online privacy is your job, too. Design for Privacy dissects and explains the ever-changing field of designing for privacy in depth.

Takeaways

In the fluid world of online privacy, this book explains how to address:

• Critical privacy issues, such as cyberstalking and bullying
• How to handle your role as a designer of privacy issues
• Why your business should care about your customers’ privacy
• What it means to handle data responsibly
• How to use careful language with regard to privacy
• Which privacy tools work
• How to create a privacy-by-design scenario in your business
• How AI is impacting online privacy
• How legal, ethical, and moral issues affect privacy
• How to comply with federal and international laws of privacy
• What your rights are where privacy is concerned
Who Should Read This Book This book was written with four audiences in mind: Product owners and technology strategists who want to ensure that the software they offer is doing everything it can for users and their organizations. Interaction designers, user experience professionals, educators, and students who will build and inform the direct experiences with these systems. Futurists and tech sector pundits who might want to understand that AI is only as dark as they let it become. Everyone else because part of the responsibility of being a citizen is building literacy in the major forces at play, what biases those forces have, and what needs to be done to combat negative effects. Takeaways You’ll learn to: Understand the conceptual difference between an agent and an assistant. Better understand your business’s challenges and how AI can help. Incorporate the book’s framework into an existing design process. De-risk how assistants are introduced to a workflow. Learn design patterns to mitigate the risks of assistants. Rely on AI assistants just enough, but not too much.

Christopher Noessel has shaped interaction design for over 30 years, designing products and services across diverse domains. Back in the dot-com days, he directed information design at marchFIRST, establishing their interaction design Center of Excellence. As a founding graduate of Italy’s legendary Interaction Design Institute Ivrea, his thesis project, Fresh—a service design for lifelong learners—was presented at London’s MLearn conference in 2003. He’s since visualized counterterrorism futures, prototyped forthcoming technologies for Microsoft, and designed telehealth devices. After leaving Microsoft, he joined a boutique San Francisco agency for a decade, where he led the “generator” practice and became their first Design Fellow. At IBM as a Design Principal, he ran the worldwide Design for AI guild, as well as a team on the guild. He also developed core AI training for designers and delivered global workshops. Christopher’s publications include Make It So: Interaction Design Lessons from Science Fiction (2012, with Nathan Shedroff); the 4th Edition of About Face: The Essentials of Interaction Design (2014); Pair Design (2016, with Gretchen Anderson); and Designing Agentive Technology: AI That Works for People (2017). He maintains scifiinterfaces.com and occasionally posts to Medium and LinkedIn as the mood strikes. He was one half of the world’s first AI-married couple in 2018. His family have what they believe to be the first AI-designed winter holiday sweaters. They are awesome. Catt Small is a Staff Product Designer who has done design work for companies of all sizes including Asana, Etsy, SoundCloud, and Nasdaq. She started coding around the age of 10 and designing at the age of 15. She graduated from SVA with a BFA in Graphic Design in 2011 and later received an MS in Integrated Digital Media from the NYU Tandon School of Engineering in 2016. An observer at heart, Catt focuses on ways to improve the lives of people through design. She is interested in ways to increase empathy through interactive media. Many of her personal projects center around the human experience and tackle issues related to interpersonal relationships, self-expression, gender, and race. In addition to her product design work, Catt makes video games by herself and with friends. She is co-organizer of the Game Devs of Color Expo, an annual event that amplifies the creative power held by people of color in games. In her spare time, she writes about professional development and creates artwork of all kinds. Robert Stribley is a user experience design professional with some 25 years of experience. He works with brands both big and small across diverse sectors to provide thoughtful user experience solutions. He worked for many years at both Razorfish and Publicis Sapient, and recently started his own UX consulting company, Technique. Although he has particular experience designing for automotive and financial services, Robert has worked with companies as diverse as the American Red Cross, FreshDirect, JP Morgan, Mercedes-Benz, Travel Channel, and Women’s Wear Daily. He teaches user experience design at the School of Visual Arts in Manhattan. A chronic student himself, Robert earned degrees in journalism and English education and certificates in political journalism, privacy and data security, and global affairs. Robert often writes on the topics of UX design, privacy by design, internet culture, and immigration. He writes regularly on Medium, but his writing has also been featured in publications such as Creative Loafing, The Huffington Post, The Observer , Open Global Rights, UX Collective, and UX Magazine. He has spoken or conducted workshops multiple times at SXSW and The Internet Freedom Festival, the Brooklyn Product Design Meetup, as well as Chanel, Design Museum Week, Hackers on Planet Earth (HOPE), the University of Maryland and New York University and UX Sketch Camp NYC. He grew up in Australia, taught English in Pusan, Korea, and feels privileged to have traveled on every continent, even Antarctica, where he went for a brief but energizing swim. He and his wife Amy live in Brooklyn. You can learn more about Robert at robertstribley.com or find him posting on many of the typical social media haunts.