Design Perspectives on Multimodal Documents (Hardcover)
Language: English
Published by Taylor & Francis Ltd, London, 2019
- Hardcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
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Add to basketItem description from seller
Hardcover. This volume integrates multimodal theoretical frameworks with those from graphic communication and information design and applies this critical synthesis to the examination of the changes and relationships that occur when multimodal documents are distributed across various means and channels of consumption. Drawing on examples from popular newspapers and store catalogs, the books specific focus is on documents as sets, here defined as the collective of all the assorted forms of a document published across multiple mediums and modes. This approach affords a multi-layered analysis of multimodal documents more broadly, in addition to engaging in questions about the very definition of a document and the terminology we use in relation to documents, including genres, mediums, and modes. As both a critical examination of the theoretical frameworks employed in literature on documents and a way forward for new approaches to analyzing multimodal texts, this volume is key reading for students and scholars in multimodality, graphic communication, design, media studies, and information science. This volume integrates multimodal theoretical frameworks with those from graphic communication and information design and applies this critical synthesis to the examination of the changes and relationships that occur when multimodal documents are distributed across various means and channels of consumption. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9781138096844
- Title
- Design Perspectives on Multimodal Documents (Hardcover)
- Author
- Matthew David Lickiss
- Publisher
- Taylor & Francis Ltd, London
- Publication year
- 2019
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138096849
- ISBN 13
- 9781138096844
- Series
- Book 29 of 46: Routledge Studies in Multimodality
This volume integrates multimodal theoretical frameworks with those from graphic communication and information design and applies this critical synthesis to the examination of the changes and relationships that occur when multimodal documents are distributed across various means and channels of consumption. Drawing on examples from popular newspapers and store catalogs, the book’s specific focus is on documents as sets, here defined as the collective of all the assorted forms of a document published across multiple mediums and modes. This approach affords a multi-layered analysis of multimodal documents more broadly, in addition to engaging in questions about the very definition of a document and the terminology we use in relation to documents, including genres, mediums, and modes. As both a critical examination of the theoretical frameworks employed in literature on documents and a way forward for new approaches to analyzing multimodal texts, this volume is key reading for students and scholars in multimodality, graphic communication, design, media studies, and information science.
"Synopsis" may belong to another edition of this title.
About the Author
Matthew Lickiss is Lecturer in Typography and Communication Design at the Department of Typography and Graphic Communication at the University of Reading, UK.
"About the title" may belong to another edition of this title.
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