Design, Manufacture and Sell Your Bag Collection (Paperback)
Language: English
Published by Bloomsbury Publishing PLC, London, 2023
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 54.64
Quantity: 1 available
Add to basketItem description from seller
Paperback. Turn your passion and inspiration into a must-have bag collection and launch your own successful brand.Handbag design is more than just a creative pursuitits also a business. This book is a practical guide to developing your design skills alongside the vital business know-how you'll need to avoid costly mistakes. Ann Saunders leads you through the whole process from initial concepts through to sampling, manufacturing, marketing, and retail. Youll learn how to navigate the challenges of sourcing materials, finding a manufacturer, creating a bespoke brand, developing a sales strategy, and growing your business.Throughout the book Ann's former students, who have established their own successful brands, share their real-world insights into the challenges of becoming a designer/entrepreneur in todays highly competitive accessories market. With more than 150 images, charts and illustrations, Design, Manufacture and Sell Your Bag Collection includes detailed advice on:The Creative Process, Researching Your Brief, Knowing Your Customer, Designing Your Bag, Critical Paths, Materials, Hardware, Understanding Bag Construction, Completing Your Design, Planning a Range, Sampling, Manufacturing, Branding, Marketing, Business Planning, Sustaining Your Business, and Sustainability "The first book to fully integrate the creative process of bag design with all the necessary practical business skills to enable designers to successfully establish their own brands"-- Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9781350346604
- Title
- Design, Manufacture and Sell Your Bag Collection (Paperback)
- Author
- Ann Saunders
- Publisher
- Bloomsbury Publishing PLC, London
- Publication year
- 2023
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1350346608
- ISBN 13
- 9781350346604
Handbag design is more than just a creative pursuit―it’s also a business. This book is a practical guide to developing your design skills alongside the vital business know-how you'll need to avoid costly mistakes. Ann Saunders leads you through the whole process from initial concepts through to sampling, manufacturing, marketing, and retail. You’ll learn how to navigate the challenges of sourcing materials, finding a manufacturer, creating a bespoke brand, developing a sales strategy, and growing your business.
Throughout the book Ann's former students, who have established their own successful brands, share their real-world insights into the challenges of becoming a designer/entrepreneur in today’s highly competitive accessories market.
With more than 150 images, charts and illustrations, Design, Manufacture and Sell Your Bag Collection includes detailed advice on:
The Creative Process, Researching Your Brief, Knowing Your Customer, Designing Your Bag, Critical Paths, Materials, Hardware, Understanding Bag Construction, Completing Your Design, Planning a Range, Sampling, Manufacturing, Branding, Marketing, Business Planning, Sustaining Your Business, and Sustainability
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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|---|---|---|
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