Design for Impact : Your Guide to Designing Effective Product Experiments
Language: English
Published by Two Waves Books, 2024
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - 'Many people make design decisions based on personal opinion, which is often ineffective. But proven visual, content, and interaction tweaks can boost sales by millions. Why Because customer-centered design combined with the scientific method makes products quantifiably better. As products improve, both businesses and their customers thrive. And making things better--not just different--is the heart of conversion design'.
Seller Inventory # 9781959029373
- Title
- Design for Impact : Your Guide to Designing Effective Product Experiments
- Author
- Erin Weigel
- Publisher
- Two Waves Books
- Publication year
- 2024
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 1959029371
- ISBN 13
- 9781959029373
- Item weight
- 659 grams
- Dimensions
- 229x152x20 mm
Design for Impact is a down–to–earth A/B testing guide. It features the Conversion Design process to operationalize effective experimentation in your company. In it, Erin Weigel gives you practical tips and tools to design better experiments at scale. She does this with self–deprecating humor that will leave you smiling—if not laughing aloud. As a bonus, The Good Experimental Design toolkit presents everything you learn into step–by–step process for you to use each day.
Who Should Read This Book?
If you're a curious person working in tech who wants to deliver impactful work, you should read this book. If you're a business leader looking to help your team make better decisions, you should read this book. If you want to level–up your approach to experimentation, you should read this book. In short, everyone—from CEOs to marketers, engineers, product people, through to designers and content folks—should read this book.
Takeaways
- Learn a fun, balanced approach to digital product experimentation to get your whole team testing customer–centric ideas.
- Stop making changes and start making improvements with the Conversion Design process.
- Follow the Good Experimental Design toolkit so that you and your entire team design for impact together.
- Clear up confusion around A/B testing with helpful tools and practical advice.
- Look for loads of actionable tips for effective product experimentation to give your team insight into the big picture.
- Make the complex math behind why experimentation works easy and understandable.
"Synopsis" may belong to another edition of this title.
About the Author
Erin Weigel is a principal designer and senior design manager. She has a Bachelor's degree in fine art painting from The Maryland Institute College of Art (MICA), and she has studied at Konstfack University College of Art & Design in Stockholm, Sweden.Her career began with waiting tables and working retail. She eventually worked her way up to Principal Designer at Booking.com (BKNG), the world's largest online travel company. She's worked in many different roles within product teams. She's spent time as a product manager of data science, a developer building websites and coding up emails, and she is currently a Senior Design Manager at Deliveroo. While at Booking.com, Erin designed and coded more than 1,200 A/B tests. She analyzed and learned from thousands more. Her unique approach to product design and development combines a service mindset, customer-centric thinking, and A/B testing to deliver highly converting products that customers love. Nowadays, she shares what she learns about design and experimentation at conferences and workshops around the world. You can follow her on LinkedIn at www.LinkedIn.com/in/ErinDoesThings or visit her personal website at www.ErinDoesThings.com for more information.
"About the title" may belong to another edition of this title.
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