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AbeBooks Seller since 2 February 2016
It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0465067107-11-1
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
About the Author:
Title: The Design of Everyday Things
Publisher: Basic Books (edition 1)
Publication Date: 2002
Binding: Paperback
Condition: Very Good
Edition: 1.