Design Elements, Form Space: A Graphic Style Manual for Understanding Structure and Design

Puhalla, Dennis

ISBN 10: 1592537006 / ISBN 13: 9781592537006

Published by Rockport Publishers, 2011

About this Item

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Bibliographic Details

Title: Design Elements, Form Space: A Graphic Style...

Publisher: Rockport Publishers

Publication Date: 2011

Binding: Paperback

Condition: new

About this title

Synopsis:

Design principles never change. They serve as the foundation of the designer's thought process and are the essential tools that define a visual language. With hundreds of fundamental principles for creating successful design compositions, Design Elements: Form & Space establishes a basis for visual organization strategies and serves as a comprehensive manual for graphic designers. Understanding how elements interact in a layout is a critical step in stimulating visual thinking and compositional decision-making, and this book illustrates these principles in numerous diagrams, drawings, and practical examples of application. You'll also learn how conventional color harmonies effect form and space and how to apply elements to images and type to create balanced layouts. Gain a deeper aesthetic understanding of form in the context of ordering space with Design Elements: Form & Space.

About the Author:

Dennis Puhalla is a professor of design at the University of Cincinnati in the School of Design within the College of Design, Architecture, Art and Planning. He teaches undergraduate courses in color theory, principles of two- and three-dimensional design, visual language design, and motion design. He resides in Cincinnati, OH.