This book presents a critical examination of five possible combinations of neural networks for understanding the measurement of service quality in respect of key stakeholders in life insurance business. This book also presents the methodology to validate the multiple-item scale for measuring service quality in a way that it predicts customer satisfaction and patronage intention in life insurance business in India using Structural Equation Modeling (SEM) approach following the model development strategy, which takes account of proposing a basic structural model framework, and subsequently, it improves the framework through modifications of competing structural models for arriving at the best-fit structural model. This book does describe Indians attitudes towards the life insurance business. It presents how the Monte Carlo simulation may be useful to strategy makers and at which particular points of the strategy making process it would be most beneficial and least beneficial through scenario planning.

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Dr. Anand Prakash holds Ph.D. in Management from Birla Institute of Technology (MESRA: RANCHI), M.B.A. from Pune University, and B.E. in Mechanical Engineering from Bangalore University with over Ten years of strong industrial, and teaching experience. He has published a number of research papers in scholarly peer reviewed international journals.

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Design & Development Of Service Quality Model: An Applied Orientation In Life Insurance Business

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