Design Basics Index

Krause, Jim

ISBN 10: 1581805012 / ISBN 13: 9781581805017

Published by How Design Books, 2004

About this Item

*FLASH SALE* 40% OFF Unmarked text. Fully illustrated, some in color. Covers everything from typography and color to layout and business issues. 360p. Measures 4.5x8 inches.

Seller Inventory # 35348

Bibliographic Details

• Title: Design Basics Index
• Publisher: How Design Books
• Publication Date: 2004
• Language: English
• ISBN 10: 1581805012
• ISBN 13: 9781581805017
• Binding: Paperback
• Condition: Very Good
• Seller catalogs:
  • Graphics and Design

About this title

Synopsis

Master the 3 C's of Head-Turning Design!

Cover your basics with the book that covers everything from typography and color to layout and business issues! Jim Krause, author of the popular Index series, guides you through the understanding and practice of the three elements every successful visual design must have:

Components: Learn how to get the most out of the photos, illustrations, icons, typography, linework, decoration, borders and backgrounds you use within your design.

Composition: Practice combining the components of a design in a visually appealing way by using the principles of placement, grouping, alignment, flow and spacing to create a pleasing, cohesive design.

Concept: Utilize the intangible elements of theme, connotation and style to present and deliver your message in a way that will wow your clients every time.

Whether you're a new, mid-level or experienced designer who is brainstorming ideas or finalizing your presentation, this handy-to-use, take-it-with-you book will instruct and inspire you to new heights of creativity.

About the Author

Jim Krause has worked as a designer in the Pacific Northwest since the 1980s. He has produced award-winning work for clients large and small, including Microsoft, McDonald's, Washington Apples, Bell Helicopter, Paccar/Kenworth, Northern Trust and Seattle Public Schools. He lives in Bellingham, Washington.