Design & Advertising: Applications of Design in Advertising Departments
Language: English
Published by Appris Editora e Livraria Eireli - ME, Brasil, 2024
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- Used
Condition: Used
£ 30.65
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Item description from seller
This book meticulously explores the intricate relationship between design and advertising, providing valuable insights for professionals and enthusiasts alike. Covering a wide range of topics, it delves deeply into how design permeates every aspect of advertising, from strategic conception to creative execution, serving as a crucial driver of effective communication and campaign impact. In addition to practical applications, the book establishes its content on a solid theoretical foundation, emphasizing the inter/multi/transdisciplinary nature of design and advertising. It highlights their interconnectedness within communication sciences, shaping social contexts and evolving languages. With a comprehensive approach, the book examines both tangible and conceptual dimensions of design in advertising, from visually conceptualizing market data to crafting strategic personas. It demonstrates how design serves as a bridge to understanding and action, transcending traditional forms into speculative design and beyond. Further technical aspects, the book advocates for otherness and sustainability, addressing environmental concerns, socio-economic disparities, gender equity, and societal inclusion. It offers a compelling perspective on human communication, urging designers and advertising professionals to leverage their tools for meaningful expression and connection. Design & Advertising: Applications of Design in Advertising Departments offers a profound exploration of the synergies between design and advertising. With its clear, informative, and persuasive approach, the book invites readers into a world of creativity, inter/multi/transdisciplinary collaboration, and transformative communication.…
Seller Inventory # LI6713
- Title
- Design & Advertising: Applications of Design in Advertising Departments
- Author
- Morais, Rodrigo Antunes
- Publisher
- Appris Editora e Livraria Eireli - ME, Brasil
- Publication year
- 2024
- Binding
- paperback
- Language
- English
- ISBN 10
- 6525065151
- ISBN 13
- 9786525065151
"Synopsis" may belong to another edition of this title.
Shipping rates from Brazil to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 21.58 | £ 29.76 |
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