Deregulation and Competition. Lessons from the Airline Industry.
Language: English
Published by Response Books, New Delhi, 2008
- Hardcover
- Used
Seller: Der Buchfreund, Wien, AustriaDer Buchfreund
AbeBooks seller since February 12, 2002
Condition: Used - Very good
£ 39.08
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Add to basketItem description from seller
8 Original-Pappband 2nd ed. en 344 pp. Schutzumschlag: Gut.
Seller Inventory # 953919485
- Title
- Deregulation and Competition. Lessons from the Airline Industry.
- Author
- Sheth, Jagdish N. / Allvine, Fred C. / Uslay, Can / Dixit, Ashutosh
- Publisher
- Response Books, New Delhi
- Publication year
- 2008
- Condition
- Sehr gut
- Dust jacket
- Gut
- Binding
- Original-Pappband
- Language
- English
- ISBN 10
- 0761935967
- ISBN 13
- 9780761935964
- Item weight
- 1,000 grams
There are lessons to be learned from the US, as Europe and Asia undergo airline deregulation from a public policy as well as a corporate perspective. This book also addresses the crucial question of what will happen to the airlines that are in turmoil. In addition to the comprehensive analysis of the airline industry’s evolution, the authors draw from extant theory as well as from their own research to predict and explain which airlines are likely to fly high and which are likely to face `turbulence` in the domestic and international markets. The downfall of legacy carriers and rise of discount carriers is analyzed in detail. Intended for a broader audience tha airline and management professionals this book would be of interest to managers and business executives of other industries, entrepreneurs, policy-makers, academics, business students and airline travellers in general.
"Synopsis" may belong to another edition of this title.
About the Author
Fred C Allvine is Professor Emeritus, Georgia Institute of Technology. He has authored and co-authored several books including a marketing textbook and two books on competition in the oil industry. He has also been a consultant to the Department of Justice and state regulatory bodies.
Jagdish N. Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University, Goizueta Business School. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. When he joined Emory’s faculty in 1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of Southern California, the University of Illinois, Columbia University, and Massachusetts Institute of Technology.
Throughout his career, Professor Sheth has offered more than a thousand presentations in at least 20 countries. He has also provided consultancy for numerous companies in the United States, Europe, and Asia. His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and others. Currently, Professor Sheth sits on the Board of Directors of several public companies including Norstan, Cryo Cell International, and Wipro Limited.
Professor Sheth’s accolades include “Outstanding Marketing Educator,” an award presented by the Academy of Marketing Science, the “Outstanding Educator” award twice-presented by Sales and Marketing Executives International, and the P.D. Converse Award for his outstanding contributions to theory in marketing, presented by the American Marketing Association. Professor Sheth is the recipient of the two highest awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award.
In 1996, Professor Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science. The following year, he was awarded the Distinguished Fellow award from the International Engineering Consortium. Professor Sheth is also a Fellow of the American Psychological Association (known as APA). In 2014, he was awarded the William Wilkie Award, Marketing for a Better World by the American Marketing Association.
Professor Sheth has authored or coauthored hundreds of articles and books. In 2000, he and Andrew Sobel published the best seller, Clients for Life. In 2001, Value Space, which he coauthored with Banwari Mittal, was published. Professor Sheth’s most popular book, The Rule of Three, was coauthored with Dr Rajendra Sisodia and published in 2002. He has since written notable publications: Tectonic Shift, Firms of Endearment, and The 4 A’s of Marketing.
"About the title" may belong to another edition of this title.
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