Demystifying Marketing: A Guide to the Fundamentals for Engineers (Iet Management of Technology) (History and Management of Technology)

Patrick Forsyth

ISBN 10: 0863418066 / ISBN 13: 9780863418068

Published by Institution of Engineering & Technology, 2007

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbs8416018805

Bibliographic Details

Title: Demystifying Marketing: A Guide to the ...

Publisher: Institution of Engineering & Technology

Publication Date: 2007

Binding: Soft cover

Condition: Very Good

About this title

Synopsis:

Marketing is a big topic. It is complex, vital - and yet too often misunderstood. Every organisation must have customers or clients to remain financially viable. But they will not beat a path to your door unasked. Marketing is the essential process that actively seeks to generate customers, business and profit. Designed to explain and inform, and put any misconceptions to rights, this book is logically arranged in a way that builds up understanding; it provides a thorough basic guide to: * What marketing is * How marketing works * How it affects the organisation - and the individuals in it Demystifying Marketing is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods, it can provide major influence to the process of building a marketing culture within an organisation in a way that positively influences results in the market place. Practitioners too can benefit from the book's clear explanations and the practical view it takes of the necessity for marketing and its implementation.

Review:

Patrick has a lucid and elegant style
of writing which allows him to present information in a way that is organised, focused and
easy to apply.
-- Professional Marketing Magazine