The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business (Management on the Cutting Edge). This item is unavailable.
Language: English
Published by The MIT Press, 2024
- Hardcover
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- Title
- The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business (Management on the Cutting Edge)
- Author
- von der Gathen, Andreas,Eckert, Nicolai Broby,Kastbjerg, Caroline
- Publisher
- The MIT Press
- Publication year
- 2024
- Condition
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0262049325
- ISBN 13
- 9780262049320
- Series
- Book 23 of 25: Management on the Cutting Edge
"This book lays out the case for the first demand-driven, transformative megatrend -- sustainability -- and its strategic implications for companies who want to profit from its commercial opportunities"--
"Synopsis" may belong to another edition of this title.
About the Author
"Andreas von der Gathen is Senior Partner and co-CEO at Simon-Kucher in Bonn. Previously he served for more than 20 years as a partner and as the global head of the firm’s consumer & retail practice. Nicolai Broby Eckert is Senior Partner and co-Head of the Nordics at Simon-Kucher in Copenhagen. He has worked for 22 years with corporate and commercial strategy for some of the largest companies in the Nordics and is a passionate angel investor. Caroline Kastbjerg is Senior Manager with Simon-Kucher in Copenhagen. She has broad experience working on commercial initiatives for some of the largest companies across the Nordics."
"About the title" may belong to another edition of this title.
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