Demand Forecasting for Managers
Language: English
Published by Business Expert Press, US, 2016
- Softcover
- New
Seller: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA
AbeBooks seller since June 10, 2025
Condition: New
£ 15.27
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Add to basketItem description from seller
Most decisions and plans in a firm require a forecast. Not matching supply with demand can make or break any business, and that's why forecasting is so invaluable. Forecasting can appear as a frightening topic with many arcane equations to master. For this reason, the authors start out from the very basics and provide a non-technical overview of common forecasting techniques as well as organizational aspects of creating a robust forecasting process. The book also discusses how to measure forecast accuracy to hold people accountable and guide continuous improvement. This book does not require prior knowledge of higher mathematics, statistics, or operations research. It is designed to serve as a first introduction to the non-expert, such as a manager overseeing a forecasting group, or an MBA student who needs to be familiar with the broad outlines of forecasting without specializing in it.
Seller Inventory # LU-9781606495025
- Title
- Demand Forecasting for Managers
- Author
- Enno Siemsen, Stephan Kolassa
- Publisher
- Business Expert Press, US
- Publication year
- 2016
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 160649502X
- ISBN 13
- 9781606495025
- Item weight
- 236 grams
"Synopsis" may belong to another edition of this title.
About the Author
Enno Siemsen is the Procter & Gamble Bascom Professor at the University of Wisconsin-Madison, as well as the executive director of the Erdman Center for Operations & Technology Management. His research focuses on human judgment in sales & operations planning processes. Siemsen has published in leading outlets such as Management Science, Organization Science, Journal of Operations Management, Strategic Management Journal and Manufacturing & Service Operations Management.
"About the title" may belong to another edition of this title.
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