A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject in One Book
Language: English
Published by Sirius Entertainment, 2022
Series: Book 5 of 9 - Degree in a Book
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
£ 7.72
Quantity: 2 available
Add to basketItem description from seller
"Ultra-readable and illuminating [.] essential for anyone involved in the marketing field" - LoveReading This comprehensive, highly visual guide covers everything you can learn in a Marketing degree, from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple. Includes topics such as: * Management * Market research * Product development * Buyer behavior and the impact of popular culture, ethics and social responsibility * Digital marketing including social media and SEO * Retail - in all its many forms * How lockdown and the global pandemic has changed the world of marketing Whether you're a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business. ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing's A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.…
Seller Inventory # 00100371525
- Title
- A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject in One Book
- Author
- John Jessup
- Publisher
- Sirius Entertainment
- Publication year
- 2022
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1398815055
- ISBN 13
- 9781398815056
- Series
- Book 5 of 9: Degree in a Book
"Ultra-readable and illuminating [...] essential for anyone involved in the marketing field" - LoveReading
This comprehensive, highly visual guide covers everything you can learn in a Marketing degree, from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple.
Includes topics such as:
- Management
- Market research
- Product development
- Buyer behavior and the impact of popular culture, ethics and social responsibility
- Digital marketing including social media and SEO
- Retail - in all its many forms
- How lockdown and the global pandemic has changed the world of marketing
Whether you're a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business.
ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing's A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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