The Definitive Guide to B2B Digital Transformation: How to Drive Uncommon Growth by Prioritizing Customers over Technology
Language: English
Published by B2BDigitalTransformation.com, 2020
- Softcover
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- Title
- The Definitive Guide to B2B Digital Transformation: How to Drive Uncommon Growth by Prioritizing Customers over Technology
- Author
- Geyer, Fred; Niessing, Joerg
- Publisher
- B2BDigitalTransformation.com
- Publication year
- 2020
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1734296917
- ISBN 13
- 9781734296914
This book guides B2B leaders along a step by step path to uncommon growth through three transformative shifts:
- The Digital Selling Shift to digital demand generation,
- The Digital Customer Experience Makeover to digital customer engagement,
- The Digital Proposition Pivot to data-powered, digital solutions.
- Where to Play - Identify top customer growth opportunities,
- How to Win- Build the strategy to win customer preference,
- What to Do - Effectively deliver the strategy,
- Who is Needed - Assemble the team to make it happen.
The guide has won rave reviews from B2B leaders:
"This book illuminates the secret sauce of digital transformation in the B2B space" – David Aaker, renowned brand strategist and bestselling author
"A thought-provoking exploration of three crucial transformational shifts for B2B companies" – Vincent Clerc, CEO, Maersk Ocean & Logistics
"This is a great guide to applying best practices to the formidable challenge of digital transformation in complex markets and supply chains."– Dr. Lars Brzoska, Chairman of the Board of Management, Jungheinrich AG.
"By providing case examples and step by step assistance in determining where to play, how to win, what to do and who to win, this book fulfilled my need for inspiring and pragmatic transformation guidance" – Lindy Hood, Chief Customer Experience Officer, Zurich Financial North America
About the Authors
Fred Geyer is a senior partner at Prophet. He has helped B2B clients in the financial services, healthcare, and technology industries – including Zurich Financial, AXA, Johnson & Johnson Medical Devices, Medtronic, and Avery Dennison – undertake customer-first transformations and address the challenges of digital disruption. Fred’s prior experience as president of Crayola Canada and chief marketing officer, North America, of Electrolux Floor Care, enables him to bring a practitioner’s perspective to making digital transformation work in the real world.
Joerg Niessing is a member of the faculty at INSEAD and is a globally recognized expert and strategic advisor on digital transformation, digital strategy, customer-centricity, and data analytics. He is the program director of INSEAD’s flagship programs “B2B Marketing Strategies” and “Leading Digital Marketing Strategy.” Over the past five years, Joerg has engaged with more than 3,000 executives from a wide range of companies in Europe, the Americas, the Middle East, and Asia, including Google, Kone, Roche, Maersk, Michelin, IBM, Thales, PwC, and Kion. Joerg’s prior experience as head of Prophet’s Insight and Analytics practice, along with his previous work as a marketing data scientist, inform his insights on ensuring that digital transformations are data-driven, customer-centric, and drive sustainable growth.
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Greenworld Books
arlington, TX, U.S.A.
AbeBooks seller since June 20, 2025
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