The Definitive Guide to B2B Digital Transformation: How to Drive Uncommon Growth by Prioritizing Customers over Technology
Language: English
Published by B2BDigitalTransformation.com, 2020
- Softcover
- New
Condition: New
£ 29.44
Quantity: 1 available
Add to basketItem description from seller
New Copy. Customer Service Guaranteed.
Seller Inventory # 31B87_48_1734296917
- Title
- The Definitive Guide to B2B Digital Transformation: How to Drive Uncommon Growth by Prioritizing Customers over Technology
- Author
- Geyer, Fred
- Publisher
- B2BDigitalTransformation.com
- Publication year
- 2020
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1734296917
- ISBN 13
- 9781734296914
This book guides B2B leaders along a step by step path to uncommon growth through three transformative shifts:
- The Digital Selling Shift to digital demand generation,
- The Digital Customer Experience Makeover to digital customer engagement,
- The Digital Proposition Pivot to data-powered, digital solutions.
- Where to Play - Identify top customer growth opportunities,
- How to Win- Build the strategy to win customer preference,
- What to Do - Effectively deliver the strategy,
- Who is Needed - Assemble the team to make it happen.
The guide has won rave reviews from B2B leaders:
"This book illuminates the secret sauce of digital transformation in the B2B space" – David Aaker, renowned brand strategist and bestselling author
"A thought-provoking exploration of three crucial transformational shifts for B2B companies" – Vincent Clerc, CEO, Maersk Ocean & Logistics
"This is a great guide to applying best practices to the formidable challenge of digital transformation in complex markets and supply chains."– Dr. Lars Brzoska, Chairman of the Board of Management, Jungheinrich AG.
"By providing case examples and step by step assistance in determining where to play, how to win, what to do and who to win, this book fulfilled my need for inspiring and pragmatic transformation guidance" – Lindy Hood, Chief Customer Experience Officer, Zurich Financial North America
About the Authors
Fred Geyer is a senior partner at Prophet. He has helped B2B clients in the financial services, healthcare, and technology industries – including Zurich Financial, AXA, Johnson & Johnson Medical Devices, Medtronic, and Avery Dennison – undertake customer-first transformations and address the challenges of digital disruption. Fred’s prior experience as president of Crayola Canada and chief marketing officer, North America, of Electrolux Floor Care, enables him to bring a practitioner’s perspective to making digital transformation work in the real world.
Joerg Niessing is a member of the faculty at INSEAD and is a globally recognized expert and strategic advisor on digital transformation, digital strategy, customer-centricity, and data analytics. He is the program director of INSEAD’s flagship programs “B2B Marketing Strategies” and “Leading Digital Marketing Strategy.” Over the past five years, Joerg has engaged with more than 3,000 executives from a wide range of companies in Europe, the Americas, the Middle East, and Asia, including Google, Kone, Roche, Maersk, Michelin, IBM, Thales, PwC, and Kion. Joerg’s prior experience as head of Prophet’s Insight and Analytics practice, along with his previous work as a marketing data scientist, inform his insights on ensuring that digital transformations are data-driven, customer-centric, and drive sustainable growth.
"Synopsis" may belong to another edition of this title.
Shipping rates within U.S.A.
| Item | 4 to 14 business days | 3 to 8 business days |
|---|---|---|
| First item | £ 4.16 | £ 9.64 |
Payment methods
Store description
We are dedicated to providing customers with easy, flawless transactions and excellent books! We provide 100% customer satisfaction and are always here to answer any questions or concerns for our customers.
Specialty
Non-Fiction across all genres, FictionSeller's business information
Farm For Books Inc
1734 Bellaire Street
Denver, CO U.S.A. 80220
Terms of sale
We ship from Colorado, U.S.A!
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to GoldBooks, Comfort, Texas, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.