Defining Markets, Defining Moments: America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care
Language: English
Published by Wiley, 2002
- Hardcover
- Used
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Condition: Used
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- Title
- Defining Markets, Defining Moments: America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care
- Author
- Meredith, Geoffrey E.; Schewe, Charles D.; Karlovich, Janice
- Publisher
- Wiley
- Publication year
- 2002
- Condition
- Collectible: Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0764553941
- ISBN 13
- 9780764553943
Defining Markets, Defining Moments explains the author′s concept of cohort marketing," an extremely focused approach of generational marketingthat enables managers, salespeople, and marketing specialists to understand and predict a generation′s particular attitudes, desires, preferences and buying behaviors –– even when they enter new lifestages. The book outlines the seven generational groups that are currently affecting the marketplace –– and the new ones that are emerging. And it presents new marketing models and practical advice, based on the author′s experience with Fortune 500 companies, for tapping the minds, and pocketbooks, of various age groups. The text discusses key physical, socioeconomic, and emotional factors that influence a particular generation′s behavior or profile."
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OceanwaveBooks
Newbury Park, CA, U.S.A.
AbeBooks seller since January 5, 2004
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