Defining Advertising Goals for Measured Advertising Results

Colley, Russell H.

Published by Association of National Advertisers Inc, New York, 1961

About this Item

Bluish grey cloth hardcover with gold lettering. Some minor staining on front, slight wear at edges. Bottom of spine is missing a 1/2 x 1/2 " piece of the cover. 114pp. First chapter of book has some underlining, but is generally in very good shape. Any picture found beside this listing may NOT actually be a picture of this book but a stock photo used by the listing site. 3 R's Used Books and Hannelore Headley Old & Fine Books, Inc. are committed to saving the trees one leaf at a time.

Seller Inventory # 019311

Bibliographic Details

• Title: Defining Advertising Goals for Measured Advertising Results
• Publisher: Association of National Advertisers Inc, New York
• Publication Date: 1961
• Binding: Hard Cover
• Condition: Good-
• Dust Jacket Condition: No Jacket
• Seller catalogs:
  • Non-Fiction
  • Business, Economics, Finance