Deep Branding on the Internet : Applying Heat and Pressure Online to Ensure a Lasting Brand
Braunstein, Marc; Levine, Edward H.
ISBN 10: 0761525327 ISBN 13: 9780761525325
Published by Prima Lifestyles, 2000
Used
Hardcover
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Bay State Book Company, North Smithfield, RI, U.S.A.
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About this Item
Description:
The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. Seller Inventory # BSM.15TOZ
Synopsis:
Explains how to create a formidible Web presence, outlining marketing strategies adapted for e-commerce and online customer services.
About the Author: <b>Edward H. Levine</b> is cofounder and CEO of Firebrand, the authors' strategic-marketing practice. At 24, Levine started a bicycle equipment company that quickly grew into an industry leader with a network of 2,000 dealers. Today, he leads Firebrand in creating "net new" business for companies such as Esselte Europe, Hasbro, Swiss Army Brands, Georgia Pacific, and Johnson & Wales University. He lives in Rumford and Little Compton, Rhode Island.
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Bibliographic Details
Title: Deep Branding on the Internet : Applying ...
Publisher: Prima Lifestyles
Publication Date: 2000
Binding: Hardcover
Condition: good