Decoding Tourist Behavior in the Digital Era : Insights for Effective Marketing
Language: English
Published by IGI Global, 2024
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 452.19
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices.…
Seller Inventory # 9798369339725
- Title
- Decoding Tourist Behavior in the Digital Era : Insights for Effective Marketing
- Author
- Norhidayah Azman
- Publisher
- IGI Global
- Publication year
- 2024
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 13
- 9798369339725
- Item weight
- 985 grams
- Dimensions
- 260x183x27 mm
"Synopsis" may belong to another edition of this title.
About the Author
Ahmad Albattat is an Associate Professor In Graduate School of Management, Post Graduate Centre, Management and Science University, Shah Alam, Selangor, Malaysia. He is a visiting Professor and external examiner in Medan Academy of Tourism (Akpar Medan). He holds a doctoral degree in Hospitality Management "Disaster and Emergency Planning and Preparedness" from University Sains Malaysia (USM). He worked as an Assistant Professor, Ammon Applied University College, Amman, Jordan. Senior Lecturer and research coordinator in School of Hospitality & Creative Arts, Management and Science University, Shah Alam, Selangor, Malaysia, and Researcher at Sustainable Tourism Research Cluster (STRC), Pulau Pinang, Malaysia. He was working for the Jordanian hospitality industry for 17 years. He has participated and presented research papers in a number of academic conferences held in Malaysia, Taiwan, Thailand, Indonesia, Sri Lanka, and Jordan. He is an active member of Scientific and Editorial Review Board on Hospitality management, hotel, tourism, events, emergency planning, disaster management, human resource for Journal of Tourism Management, Journal of Hospitality Marketing & Management (JHMM), Current Issues in Tourism (CIT), Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT), International Journal of Economics and Management (IJEAM), AlmaTourism, Journal of Tourism, Culture and Territorial Development, International Journal of Tourism and Sustainable Community Development. His latest works have been published in the refereed international journals, conference proceedings, books and book chapters.
"About the title" may belong to another edition of this title.
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